Tri-Cities, Wash.–The Tri-Cities Visitor and Convention Bureau has developed two television commercials designed to create top-of-the-mind awareness of the Tri-Cities as a water, weather, wine, and golf destination. The commercials are playing on KOMO (ABC) and KING (NBC) and KIRO (CBS) stations in the Puget Sound metropolitan market as well on Northwest Cable News Network, reaching households across Washington, Oregon, Idaho, Montana, and parts of Alaska.
According to Bureau staff, one commercial highlights the area between Yakima and the Tri-Cities as Washington Wine Country; and was done in partnership with the Yakima Valley Convention & Visitor Bureau. Each CVB invested $10,000 which was matched by a $20,000 grant from KOMO TV.
The second commercial specifically focuses on the Tri-Cities, and is designed to highlight the area’s wineries, golf and river recreational attractions. The Bureau has placed the Tri-Cities television commercial on KING TV, KIRO TV, and Northwest Cable News Network to run heavily this spring to create awareness and interest for the upcoming travel season. The Tri-Cities specific campaign is funded through an additional $60,000 in Tourism Promotion Area funds.
“We’re expanding our destination marketing by leveraging the TPA funds with matching grants from the broadcast stations. As a result, we’ll receive about $140,000 worth of consumer exposure,” said Kris Watkins, president & CEO of the Tri-Cities Visitor & Convention Bureau. “This is the Bureau’s first foray into television advertising; however, it is building on our already successful print advertising campaign. And it is exciting because we are reaching a broader audience with a positive Tri-Cities message than ever before.”
The Tri-Cities Commercial can be viewed from the website link:
http://www.visittri-cities.com/video/TCVCB_43Seq2-16.wmv
And the cooperative ad can be viewed from the website link: http://rs6.net/tn.jsp?t=sz8jx8bab.0.nolpy8bab.ye9hfsbab.3401&ts=S0217&p=http%3A%2F%2Fwww.winecountrywashington.org%2Fezine%2Fimages%2FWAWINEjan5.wmv
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